As a lettering geek, this project for Target was a dream. Target teamed up with the Hamilton Wood Type and Printing Museum to create a line of clothing for their fall collection. Antique wood blocks were selected to create shirts and totes. I was hired to create a national print and digital campaign for this collection. Duties included concept development, art direction, photoshoot supervision, and mechanical supervision. Created while at AKQA. Photography by Juco Photo.