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Target

Ad Campaign, Art Direction

As a lettering geek, this project for Target was a dream. Target teamed up with the Hamilton Wood Type and Printing Museum to create a line of clothing for their fall collection. Antique wood blocks were selected to create shirts and totes. I was hired to create a national print and digital campaign for this collection. Duties included concept development, art direction, photoshoot supervision, and mechanical supervision. Created while at AKQA. Photography by Juco Photo.

Scope: Art Direction, Ad Campaign

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