Likewise Studio | Melanie Barti
Likewise Studio
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Target

Ad Campaign, Art Direction

As a lettering geek, this project for Target was a dream. Target teamed up with the Hamilton Wood Type and Printing Museum to create a line of clothing for their fall collection. Antique wood blocks were selected to create shirts and totes. I was hired to create a national print and digital campaign for this collection. It appeared in People, Us, Martha Stewart, and Facebook. Duties included concept development, art direction, photoshoot supervision, and mechanical supervision. Created while at AKQA. Photography by Juco Photo.

Scope: Art Direction, Ad Campaign

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